20 And he answered and said to Him, “Teacher, all these things I have kept from my youth.” 21 Then Jesus, looking at him, loved him, and said to him, “One thing you lack: Go your way, sell whatever you have and give to the poor, and you will have treasure in heaven; and come, take up the cross, and follow Me.” 22 But he was sad at this word, and went away sorrowful, for he had great possessions (Mark 10:20–22, NKJV).
Jesus loved the rich young ruler with a love we are to imitate (John 13:34-35; 1 John 4:11). The world distorts love into something that bears little if any resemblance to the authentic. Consider how Jesus loved this young man and set it as a marker for how you love others. (1) Jesus’s love meant He wanted the man to have eternal life (Matt. 19:16-17). We ought to have an earnest desire for the salvation of lost souls. (2) Jesus’s love meant He told the man what he needed to hear and do. The man kept God’s law, but he lacked one thing (v. 21). We must not hesitate to tell people everything they need to hear about inheriting eternal life (Acts 20:27). (3) Jesus’s love did not immediately save the man. God loves the whole world, but sinners must respond to it to be saved (John 3:14-21). (4) Jesus’s love did not change His message when the man went away. We do not change the gospel message for the sake of larger crowds and pleasing the people. That only results in churches filled with unconverted souls (Acts 5:11-14). Love acts in the best interest of its object, not to please itself. That is how Jesus loved the young man, and how He loves us. May we follow His example (Eph. 5:1-2).